Our team produced a full social content package from photography to cinematic reels designed for Instagram and TikTok. Calgary’s urban backdrops and social settings were used to capture Bumble’s playful yet empowering tone. The campaign leaned into short-form storytelling and visually bold content optimized for shareability. With a focus on authenticity, the content sparked conversations and drove meaningful engagement. By blending brand messaging with local culture, Bumble strengthened its presence and relevance within the Calgary market.