Diljit Dosanjh x Empire State building
Diljit Dosanjh x Empire State building
A landmark cultural collaboration that lit up the New York skyline and digital world.
A landmark cultural collaboration that lit up the New York skyline and digital world.
We arranged and produced the first-ever partnership between Punjabi superstar Diljit Dosanjh and the Empire State Building, creating an iconic moment that bridged culture and global recognition. This activation generated tens of millions of views worldwide, amplifying both the artist and the brand.
Year
2025
Industry
Brand PartnerShips
Scope of work
Brand Partnership
Timeline
48 Hours
A landmark cultural collaboration that lit up the New York skyline and digital world.
We arranged and produced the first-ever partnership between Punjabi superstar Diljit Dosanjh and the Empire State Building, creating an iconic moment that bridged culture and global recognition. This activation generated tens of millions of views worldwide, amplifying both the artist and the brand.
Year
2025
Industry
Brand PartnerShips
Scope of work
Brand Partnership
Timeline
48 Hours
Global Cultural Collaboration
Global Cultural Collaboration
Global Cultural Collaboration
Impact & Results Tens of Millions of Views across digital platforms. Global Press Coverage amplifying reach far beyond music and culture. Community Engagement with global Punjabi and South Asian audiences. Brand Value Boost: Elevated Diljit as a global icon and positioned the Empire State Building as a beacon of inclusivity.
Oction Agency
Oction Agency
Oction Agency
(2016-25©)
Let’s talk.
Tell us about your project whether it’s a brand integration, creative planning, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project whether it’s a brand integration, creative planning, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Let’s talk.
Tell us about your project whether it’s a brand integration, creative planning, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.