In the first 28 business days, the campaign generated 315 purchases with only $9,878 AED spent, achieving an impressive 7.93x average ROAS. Top ads delivered as high as 16.37x ROAS, validating the creative-first strategy. With an average CPA of just 31.36 AED (~$8 USD), the campaign proved highly cost-efficient while maintaining strong volume. Over a full year, the strategy consistently delivered results, sustaining an 8.23x platform ROAS and a healthy MER. The combination of precise audience targeting, clean UTM tracking, and conversion-driven structures positioned Panda Express for scalable, repeatable success.
A year-long campaign that turned paid social into a predictable growth engine for Panda Express UAE.
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