Within just a few months, our Google Ads strategy produced a steady flow of qualified inquiries for family law services. By restructuring campaigns around high-intent search terms, implementing advanced tracking, and optimizing ad copy, we drove down cost-per-lead while increasing lead volume. The campaigns outperformed prior agency results, proving the effectiveness of a data-driven approach. Diaz Law was able to scale client intake predictably, turning Google Ads into a dependable growth channel.
A performance-focused Google Ads system that delivered real clients for Diaz Law.
Within just 5 months, our Google Ads strategy generated 273 qualified leads for Diaz Law at an average cost of $40.49 per lead. This resulted in 41 new clients and over $205,000 in retainer fees, yielding an ROI of 18.5x. The campaign’s landing pages converted at 10.99% significantly higher than the industry average of 6.3% demonstrating the effectiveness of our messaging and user experience strategy. The firm was so satisfied with the performance that they approved a larger ad budget and hired 3 new team members to handle the growth. To support ongoing success, we also implemented a CRM system to streamline client tracking and optimize operational efficiency.
The campaign’s success led to 3 new hires and approval to scale the ad budget. With CRM integration, Diaz Law gained full visibility into client tracking and performance empowering them to grow with confidence.
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