Footlocker Canada

Elevating sneaker culture in Canada through social-first storytelling.

Foot Locker Canada partnered with us to amplify its brand presence with a content-driven social campaign. We produced photo, video, and graphic assets designed to capture the energy of sneaker culture. The campaign highlighted product drops, lifestyle integration, and the voices of the community. Our approach made Foot Locker more than a retailer it became part of the culture.

Year

2015

Industry

Retail / Fashion & Lifestyle Marketing

Scope of work

Social Media Campaign / Content Creation

Timeline

2 Weeks

Elevating sneaker culture in Canada through social-first storytelling.

Year

2015

Industry

Retail / Fashion & Lifestyle Marketing

Scope of work

Social Media Campaign / Content Creation

Timeline

2 Weeks

Campaign Highlights

We delivered a content suite optimized for Instagram, TikTok, and paid social placements. From hype-building reels to clean product photography, every asset was designed to engage sneaker enthusiasts and lifestyle audiences alike. The visuals leaned into community energy, streetwear styling, and cultural relevance to drive organic and paid reach. By aligning with Canada’s sneaker scene, the campaign strengthened Foot Locker’s identity as a hub for style and culture. The result was increased engagement, stronger brand affinity, and amplified visibility during key product moments.

Content that positioned Foot Locker Canada at the heart of sneaker and streetwear culture.

Final thoughts

This helped Foot Locker Canada strengthen its connection with a younger audience, increase engagement, and reinforce its position as a go-to destination for sneaker and streetwear culture.

For us at Oction, this project was a chance to redefine how a retail brand like Foot Locker connects with its audience—pushing the boundaries of culture-driven content in the digital space.

Oction Agency