By restructuring Google Ads around high-intent litigation searches, we captured quality leads at an efficient cost. SEO improvements boosted organic rankings, ensuring the firm appeared for key practice-area searches. Meanwhile, consistent social media management built trust and credibility with potential clients, reinforcing the brand across multiple touchpoints. Together, these channels created a full-funnel system — driving awareness, engagement, and conversions. This holistic approach positioned Grewal Litigation as a visible and reliable choice for prospective clients.
An integrated digital strategy that delivered visibility, credibility, and consistent client growth.
Through SEO, we helped Grewal Litigation grow from a virtually unknown website to a top-ranking local authority. Over a 6-month period, we increased their website traffic from a handful of visitors to over 3,500. Our SEO strategy ranked them on the first page of Google for high-intent search terms like “Criminal lawyer in Surrey,” which led to 185 lead form submissions and 323 phone call inquiries from prospective clients actively seeking legal services. In parallel, our Google Ads campaign delivered 436 qualified leads at an average cost of $44.65 per lead. These efforts translated into 65 new clients and over $325,000 in retainer fees, resulting in a 16.66x ROI. The success of the campaign prompted the firm to expand to a larger office space, hire 5 new team members, and implement a CRM system we set up to better manage leads and track client success.
The results were so impactful that the firm had to move into a larger office and hire 5 new team members. We also implemented a CRM to streamline client tracking and follow-ups setting them up for even greater long-term success.
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(2016-25©)
