Our team developed a content system combining video explainers, case study graphics, and short-form social ads. The funnel strategy drove consistent lead generation, lowering cost-per-lead while boosting conversion quality. By showcasing OpenHouse.ai’s tools through clear, engaging storytelling, we translated technical features into real-world value. Paid campaigns targeted homebuilders, agents, and buyers, ensuring the right message reached the right audience. The result was a scalable system that not only generated leads but also built credibility in the fast-growing PropTech space.