The Banff activation delivered a suite of content tailored for Instagram, TikTok, and Meta ads. Stunning visuals of Banff’s landscapes were paired with Jack Daniel’s bold lifestyle messaging, creating a seamless brand story. The campaign leaned on cinematic reels, photography, and micro-content optimized for social sharing. This content-first strategy helped Jack Daniel’s engage audiences organically while fueling paid campaigns. By embedding the Make It Count ethos into every asset, we turned a global message into a culturally relevant Canadian experience.
A campaign that made Jack Daniel’s resonate with Canadian audiences, one post at a time.
By leading with real moments, raw visuals, and a tone that matched the culture, we built an Instagram campaign that felt true to the Jack Daniel’s brandwhile speaking directly to a new generation. This approach not only boosted engagement but helped deepen brand trust and relevance in an authentic way.
Oction Agency brought a fresh, culture-driven approach that cut through the noise. Our focus on authentic storytelling and standout visuals made Jack Daniel’s stand out in a crowded Instagram space.
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